Jetour is set to occupy a distinct position within Chery’s expanding stable of automotive brands, with a focus on more rugged vehicle designs and potentially greater off-road capability.
The brand is expected to follow a relatively narrow path as Chery broadens its line-up, differentiating itself through a tougher styling approach rather than competing directly across the same territory as its sister marques.
Its future models could therefore appeal to buyers seeking a mid-size SUV with a more robust character and the ability to venture beyond conventional road use, although the extent of that off-road capability has not been confirmed.
