Roxy Jacenko is selling two rare New South Wales heritage number plates she bought as investments about 20 years ago, with the pair expected to raise more than A$200,000 at auction.
The Sydney public relations executive has listed plates 1903 and 1908 separately through Collecting Cars after deciding to part with them following her move to Singapore.
Jacenko paid about A$40,000 for each plate and said she had deliberately chosen them because of the limited supply of heritage registrations and their potential to increase in value.
“I wanted to start collecting heritage plates as investments given the scarcity around them and the numbers they were fetching,” she told Daily Mail Australia.
The gamble appears to have delivered a substantial return. The Collecting Cars listings identify Jacenko as the private seller, with both auctions due to end in the coming days. ([collectingcars.com](https://collectingcars.com/it/for-sale/1903-new-south-wales-heritage-number-plate?utm_source=openai))
Plate 1908 had attracted a bid of A$80,500 as the sale entered its final stages, while Jacenko expects both registrations to ultimately sell for more than A$100,000 each.
Roxy Jacenko’s heritage number plates have adorned luxury cars
The four-digit plates have been used on a succession of expensive vehicles, including a Range Rover, Aston Martin, Porsche, McLaren, Bentley and Ferrari.
Jacenko said the cars carrying the registrations were worth between about A$300,000 for the Range Rover and A$650,000 for a Ferrari or Bentley.
She compared the plates with her long-standing collection of Hermès handbags, arguing that both appeal to buyers because of their rarity and prestige.
“Unlike a handbag, a four-digit plate can’t be faked, damaged or discontinued. It’s the rarest thing you can own that also sits on the front of your car,” she said.
Jacenko previously tried to sell the plates as a pair on Instagram in January 2024, shortly after relocating to Singapore. At the time, she said she no longer had cars in New South Wales and invited “serious OFFERS only”.
The latest auction marks what she described as “quite the end of an era” for registrations that she has held for two decades.
Heritage number plates are a well-established luxury market in Australia, with lower numbers generally commanding the highest prices. The state’s plate number 4 sold for A$2.45 million at auction in 2017, according to reports by SBS News and other Australian outlets. ([sbs.com.au](https://www.sbs.com.au/news/article/this-rare-number-plate-is-up-for-auction-for-the-first-time-in-more-than-a-century/nhp0btmqp?utm_source=openai))
While plates 1903 and 1908 are not in the same category as the rarest single-digit registrations, their scarcity and four-digit format have made them attractive to collectors. Current Collecting Cars listings show the sale has drawn bids from buyers seeking to acquire the registrations independently. ([collectingcars.com](https://collectingcars.com/sv/buy?page=1&refinementList%5BlotType%5D=plate&utm_source=openai))
