Gwyneth Paltrow has posed topless in a TikTok video promoting knitwear, telling followers it was “sweater weather” as she modelled pieces from her luxury clothing line, GWYN.
The 53-year-old actress filmed the clip at her home in Montecito, California, placing her phone inside a designer fridge before appearing in just white jeans. A black bar was used to cover her modesty as she ate an apple and displayed the knitwear.
The video showed Paltrow changing between several jumpers and other knitted garments before the unexpected topless moment.
The post comes after another revealing promotional appearance by the Oscar winner for her wellness company, Goop. In July, she appeared naked in a shower while advertising a $38 unisex shower gel.
In that video, shared on Instagram, Paltrow wore only a white towel as she described the product, saying it had been developed with “a very grounding, beautiful smell” featuring black pepper and ginger.
She said she had wanted the body wash to be unisex because her husband had asked for a shower gel that would not dry out his skin.
Paltrow has previously used her own image in eye-catching Goop promotions. In 2017, she appeared topless and covered in mud on the cover of the company’s first print magazine.
Five years later, she wore a nude bodysuit with a plunging neckline while lathering herself with Goop products in a shower. The following year, she posed topless in loose-fitting jeans for a Goop sale.
Goop was launched in 2008, and the company has also become known for unconventional product names. Paltrow recently explained that its “This Smells Like My Vagina” candle came about after a joke during work on a fragrance.
She said the $75 candle sold out immediately after its release in 2020, but was discontinued three years later because it had begun distracting from the company’s other work.
