NSW Opposition Leader Kellie Sloane has used her first election video to pledge to “get the economy moving” and address taxes, jobs and housing affordability ahead of the March 2027 state election.
The first-term Vaucluse MP said Labor had taken the state from having the fastest-growing economy to the slowest, as voters continue to face cost-of-living pressures and a worsening housing affordability crisis.
“It used to be that if you worked hard, you could get ahead,” Ms Sloane said in the video. “We’ve gone from thriving to surviving. Well, I don’t accept that.”
She promised that a Liberal government would “get our economy moving again so we can lower taxes, create jobs, and deliver affordable housing”.
“My Liberal team has listened. We know you’re doing it tough and we’ll build a stronger future for you,” she said.
Kellie Sloane’s election campaign begins under pressure
Ms Sloane is leading the NSW Liberals into an election in which both major parties face the prospect of an insurgent One Nation campaign. An outright majority for One Nation is considered highly unlikely, but the party could hold influence if the Liberals form a minority government.
The NSW Liberals governed for 12 years before Chris Minns led Labor to victory in 2023, following a period of instability and wider national trends favouring Labor.
Mr Minns has retained relatively high popularity while focusing on planning reform, new projects aimed at easing the housing crisis and practical cost-of-living measures. His government has also opened a number of Metro projects begun under the Coalition.
The Opposition has accused Labor of failing to plan for the state’s future, particularly on infrastructure. Ms Sloane took over the Liberal leadership after Cronulla MP Mark Speakman was removed in a leadership spill late last year.
A former journalist and chief executive of Life Education NSW, Ms Sloane was elected to parliament for the first time in 2023.
The campaign is also expected to be shaped by public safety and firearms policy. Ms Sloane initially supported Labor’s firearms reforms after the December 2025 attack, but has since pledged to pause the national gun buyback pending an inquiry. She was also an early advocate for a Commonwealth royal commission.
NSW One Nation leader Mark Newman has pledged to abolish the independent Planning Commission, which oversees major projects, if his party succeeds at the election. Attention is expected to remain on One Nation as federal leader Pauline Hanson’s ratings stay high.
