Starbucks is releasing a new mystery-box collection of its viral Bearista glass cold cups in US coffeehouses on Tuesday, 10 November, giving customers the chance to discover one of five festive bear designs.
The hand-blown glass cups will cost $39.95 each and will be sold in limited quantities, while supplies last. Customers can buy up to two surprise boxes in participating coffeehouses.
What is inside the Starbucks Bearista mystery boxes?
Each box contains one of five Bearista characters: Reiny, Joy, Aspen, Bunny or Goldie, a rare golden bear described by Starbucks as the most elusive design in the collection.
The characters each have their own seasonal theme. Aspen is presented as an alpine adventurer, Reiny has a reindeer-inspired design, Bunny is a snow-loving Bearista whose colour changes with cold drinks, and Joy is styled around ice skating and snow globes.
Every cup also comes with a personality card detailing the character’s holiday traditions and preferred Starbucks drink.
The latest release follows the popularity of the original Bearista Glass Cold Cup, a bear-shaped design topped with a Starbucks-green winter hat that became a viral hit after its launch last year.
Starbucks Rewards Reserve members were offered early access to a limited number of the new boxes through the Starbucks Shop on Monday, with a limit of one per member. The online shop will open to all customers on 10 November and will also feature Bearista-themed hoodies, sweatshirts and T-shirts.
The original Bearista glass cold cup will return to select US coffeehouses on 1 December, again in limited numbers. Other seasonal merchandise is due to arrive on Red Cup Day, 17 November.
