Kylie Jenner wore the Victoria’s Secret Fantasy Bra at the 2026 fashion show, held at Sony Pictures Studios in Culver City, California, on Sunday October 18.
The 29-year-old makeup mogul and reality star walked the runway in the jewelled design, a role traditionally associated with a Victoria’s Secret Angel.
Why Kylie Jenner was chosen for the Fantasy Bra
Victoria’s Secret chief creative officer Adam Selman said Jenner was selected because her influence stretches across fashion, culture and television, reflecting the scale of the show itself.
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing. That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that,” he told Vogue.
Selman said Jenner had created “her own culture” and described the decision as a pairing of the Fantasy Bra with an unexpected talent who has a large following and significant cultural impact.
“I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect,” he added.
Details of the 2026 Victoria’s Secret Fantasy Bra
The Fantasy Bra is estimated to be worth 50 million dollars, making it the most expensive version to date.
It features 4,410 natural diamonds, including a 75.54-carat yellow centre diamond reportedly valued at 22 million dollars. The design was created with luxury jeweller Jacob & Co., founded by Jacob Arabo.
More than 1,000 hours were spent making the bra by 15 craftspeople. Despite its elaborate construction, it weighs just under four pounds.
