Kendall Jenner has taken a stake in calming drinks brand Trip, becoming its new global ambassador as the company launches a wild strawberry flavour.
The 30-year-old model is a long-term fan of the non-sparkling drinks, which are infused with magnesium and calming adaptogenic botanicals. Trip, launched in 2019, is expected to generate 200 million dollars in revenue by the end of this year.
Jenner said she immediately connected with founders Olivia Ferdi and Daniel Khoury after learning about the company’s aims.
“I love their vision for the brand and their mission to help more people find calm in their everyday lives,” she said. “I’m so excited to be part of their journey.”
Olivia Ferdi, Trip’s co-founder and chief executive, said Jenner represented the company’s approach to managing stress while maintaining a busy lifestyle.
“Kendall perfectly embodies the way we think about calm today, not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self,” she said.
Trip announced the partnership on Instagram, writing: “Kendall, welcome to the TRIP fam. so excited for everything ahead.”
Kendall Jenner has spoken about anxiety
The partnership follows Jenner’s previous comments about her experiences with anxiety. She said in 2024 that getting out of bed, moving and getting her blood flowing helped her manage difficult mornings.
She has also described suffering “crazy panic attacks” for years. Jenner said her anxiety symptoms began when she was a child, when she told her mother, Kris Jenner, that she felt unable to breathe.
Her mother took her to doctors to check that there was no physical cause, but Jenner said she was not told at the time that she had anxiety. She later recalled that the symptoms returned fully several years ago before she received information that helped her understand what was happening.
The investment is Jenner’s latest move in the drinks industry. She launched her 818 Tequila brand in May 2021, which she said had since taken off internationally.
“I wanted the liquid and the brand to stand on their own and for people to love it without me even having to be a part of it because I just wanted it to be that good,” she said.
