Visit Milwaukee has launched the Brew City Trail, a new regional experience celebrating the people, places and traditions behind the Wisconsin city’s brewing culture.
Presented by Miller High Life, the trail was officially unveiled on Tuesday, 22 September 2026, bringing together breweries, beer gardens, historic sites and businesses connected to Milwaukee’s long association with beer. ([visitmilwaukee.org](https://www.visitmilwaukee.org/brew-city-trail/?utm_source=openai))
The initiative is designed to take visitors through the city’s brewing past and present, with stops ranging from the Miller Brewery Tour and historic landmarks to independent craft breweries and beer-focused venues.
Visit Milwaukee said the trail would allow travellers to plan their own route using a digital guide, while highlighting the contribution of brewing names including Miller, Pabst, Schlitz and Blatz to the city’s identity. ([visitmilwaukee.org](https://www.visitmilwaukee.org/brew-city-trail/?utm_source=openai))
The organisation described the Brew City Trail as a first-of-its-kind initiative intended to encourage visitors to explore more of the wider Milwaukee region and experience its beer heritage beyond a single brewery or attraction. ([visitmilwaukee.org](https://www.visitmilwaukee.org/brew-city-trail/about/brew-city-trail-participation/?utm_source=openai))
Among the featured experiences are brewery tours, beer gardens, food and drink venues, and locations tracing the industry’s influence on Milwaukee’s neighbourhoods and traditions.
