Sadie Sink has been named the new face of Calvin Klein’s “Feel the Fit” denim campaign, fronting the brand’s autumn 2026 collection.
The campaign, which launched globally on 1 September, showcases the Stranger Things actor in a series of looks built around Calvin Klein’s signature jeans and underwear. It is being promoted through the fashion house’s shops, website, social-media platforms and outdoor advertising. ([pvh.com](https://www.pvh.com/news/press-releases/calvin-klein-launches-fall-2026-feel-the-fit-denim-campaign-starring-sadie-sink?utm_source=openai))
Sink appears in the campaign wearing a range of denim styles, including the brand’s 90s Straight, Low Rise Baggy and High Rise Loose jeans, alongside pared-back Calvin Klein separates.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said. “The right pair of jeans has a way of changing how you carry yourself from the moment you put them on.” ([pvh.com](https://www.pvh.com/news/press-releases/calvin-klein-launches-fall-2026-feel-the-fit-denim-campaign-starring-sadie-sink?utm_source=openai))
Directed and photographed by Aidan Zamiri, the campaign follows Sink through everyday scenes in which putting on the right pair of jeans brings a shift in energy and confidence.
Calvin Klein described the project as the second chapter of its autumn “Feel the Fit” campaign, with a final instalment still to come. ([pvh.com](https://www.pvh.com/news/press-releases/calvin-klein-launches-fall-2026-feel-the-fit-denim-campaign-starring-sadie-sink?utm_source=openai))
