P.Louise is promoting makeup and skincare aimed at children and teenagers as pupils return to school, with its back-to-school range including tinted moisturiser, eyeshadow palettes, brow gel and lip oil.
The Manchester-based beauty brand has placed the collection prominently on its website at the start of the new academic year, presenting the products as suitable for school routines and everyday use.
Its wider children’s range includes products such as mascara, cleanser, moisturiser and lip products, while a separate section is marketed towards “teens and tweens”.
P.Louise offers makeup classes for children
P.Louise also advertises makeup education for younger customers through its academy. The business lists classes for under-12s and under-16s, alongside courses for students, professionals and adults.
The company was founded by beauty entrepreneur Paige Louise Williams, who established the P.Louise Makeup Academy in Prestwich in 2014 before developing the cosmetics brand.
The renewed focus on school-age customers comes as families prepare for the autumn term, when children return to classrooms with new uniforms, stationery and school shoes. The brand’s marketing places beauty products alongside those familiar back-to-school essentials.
P.Louise describes its younger ranges as fun and age-appropriate, while promoting them as a way for children and teenagers to experiment with makeup and develop their own style.
