Phil Foden’s seven-year-old son Ronnie is seeking a brand and social media manager after building an Instagram following of almost four million.
The role, advertised with a salary of up to £50,000 a year, would involve helping to develop the youngster’s online profile and manage his growing presence on social media.
Ronnie, whose father is the Manchester City and England midfielder, has become a familiar face to football supporters through posts featuring his family life and appearances around the club. His popularity has earned him the nickname “El Wey”, and his Instagram audience now rivals that of many established influencers.
The account’s rapid growth has turned Ronnie into a brand in his own right, despite him still being of primary-school age. A dedicated manager would be expected to oversee content and commercial opportunities as his profile continues to expand.
Phil Foden has generally kept his family life separate from his football career, although Ronnie has appeared publicly alongside him on a number of occasions. The youngster was seen celebrating with his father after Manchester City matches and has attracted attention for his confident personality and animated reactions.
The vacancy highlights the increasingly commercial nature of children’s social-media accounts, where large audiences can lead to sponsorship and promotional work. Responsibility for such accounts typically remains with parents or guardians, who manage the content and any business arrangements.
Ronnie’s following has grown substantially since he first began appearing in posts shared by his family. His account now gives him a platform extending beyond his father’s career, with fans following his appearances at football events as well as moments away from the pitch.
The proposed £50,000 annual salary places the position at a level comparable with a senior communications or digital marketing role. It reflects the scale of the audience attached to the account and the potential value of the opportunities generated by it.
For now, Ronnie remains best known as the son of one of the Premier League’s leading players. But with millions of followers and a search under way for professional support, his online career is already developing into a significant enterprise of its own.