Sydney Sweeney has appeared seemingly naked in a new Novig advert, using footballs and other sporting equipment to cover herself in a playful campaign filmed while she was working in Australia.
The actress features in the “Just Sports” video for the sports prediction market, opening with two footballs held across her chest before moving through a series of sporting set-ups involving basketball, hockey, baseball and tennis. ([7news.com.au](https://7news.com.au/entertainment/sydney-sweeney-strips-down-for-latest-ad-campaign-shot-in-australia-c-22856747))
“Thinking of sports? Prove it,” Sweeney says in the advert. She later adds: “Novig is just sports, so they wanted to show … just sports.”
The campaign ends with the Euphoria star declaring: “No politics, just you, your takes and sports.” The message reflects Novig’s focus on sporting events rather than markets based on politics or wider popular culture. ([7news.com.au](https://7news.com.au/entertainment/sydney-sweeney-strips-down-for-latest-ad-campaign-shot-in-australia-c-22856747))
Sweeney is not simply the face of the promotion. She has joined Novig as an equity partner and told Complex that she had been involved in creative discussions from the outset, helping to shape the campaign while filming Netflix’s live-action Gundam in Australia. ([complex.com](https://www.complex.com/pop-culture/a/khal/sydney-sweeney-novig-just-sports-campaign-exclusive-interview?utm_source=openai))
Calling the idea “very simple and playful”, Sweeney said the aim was to bring the company’s “just sports” concept to life. She also said she preferred partnerships in which she could take part in the wider creative process rather than merely attach her name to a product. ([complex.com](https://www.complex.com/pop-culture/a/khal/sydney-sweeney-novig-just-sports-campaign-exclusive-interview?utm_source=openai))
The advert has prompted debate online, with some viewers questioning how the near-nude footage was permitted on Instagram. One commenter described it as “disgusting”, while Sweeney said she was happy to embrace the concept.
“The concept is simple: cut through the noise and put the focus entirely on sports,” she said. “The campaign brings that idea to life with confidence, humour and a playful edge.” ([7news.com.au](https://7news.com.au/entertainment/sydney-sweeney-strips-down-for-latest-ad-campaign-shot-in-australia-c-22856747))
Novig describes itself as a sports trading app in which users trade against one another rather than directly against a bookmaker. Its platform offers markets across sports including football, baseball, basketball, hockey and tennis. ([support.novig.us](https://support.novig.us/en/articles/10336189-what-sports-are-available-on-novig?utm_source=openai))
