GoPro founder and chief executive Nick Woodman has sought to reassure customers that the company will continue developing cameras for consumers and professionals following its proposed merger with Starman.
In a message to the GoPro community, Woodman said the company’s focus on cameras would remain unchanged, describing the merger as an opportunity to strengthen its finances and accelerate innovation.
“Making amazing cameras for all of you is our core DNA and reason for being and that will never change,” he said.
Woodman said Starman shared GoPro’s enthusiasm for its brand and products, adding that the proposed deal was expected to leave the company “stronger and more capable” than before.
GoPro has built a portfolio of more than 2,500 patents over the past 24 years, according to Woodman. He said the merger would give the company the resources to continue developing new technology for content creators.
The company intends to broaden its offering with new cameras, accessories, software and services. Woodman said future products would be aimed at making it easier for users to capture, edit and share experiences, while also improving existing GoPro products.
He added that GoPro’s ambition was to become a more diversified business with greater financial strength, while retaining cameras as the centre of its operations.
“We’re going to keep doing what we do best – making the world’s highest-performance cameras and building the products, services and innovations that help you capture life’s most exciting moments,” Woodman said.
