Movie theatre attendance is slowly recovering from the pandemic, with numbers up 8% on last year as audiences are offered a more immersive reason to return to the big screen.
The 4DX format is placing moviegoers inside an auditorium designed to turn a screening into a more physical experience – described as a wild ride for those taking their seats.
4DX movie theatres offer a more immersive experience
CBS News reporter Evyn Moon went inside a 4DX auditorium to see how the format is changing the way films are watched.
The development comes as cinemas continue to seek new ways to bring people back, with the 4DX experience offering an alternative to a conventional trip to the movies.
