Sydney Sweeney has shared behind-the-scenes images from the latest campaign for her lingerie brand SYRN, ahead of her 29th birthday on September 12.
The 28-year-old actress is promoting a new collection called “Birthday Boobs”, which is due to go on sale on September 1. The campaign features Sweeney modelling a series of romantic-inspired lingerie looks alongside birthday cakes, balloons and other party-themed props.
SYRN said the collection includes bras, thongs, camisoles, matching sets and garter belts in baby blue, baby pink and black.
The range forms part of the brand’s “Romantic” category. It also marks SYRN’s first use of embroidery, featuring a handwritten “I really love you” message designed by Sweeney.
In a statement released by the brand, Sweeney said: “I’m a lovergirl at heart, so of course I wanted my birthday collection to be Romantic. It felt like the perfect excuse to make something really feminine and special.”
Sweeney launched SYRN earlier this year and has continued to feature in campaigns for the label, combining her acting profile with her role as the brand’s founder and creative lead.
