Anker is bringing its collection of consumer technology brands under one name, with Soundcore, Eufy, EufyMake and Solix gradually being folded into the wider Anker identity.
The change, announced at IFA 2026 in Berlin, will see products grouped into two divisions: “Anker for You” for personal technology, and “Anker for Home” for household and smart-home products.
Anker for You will cover charging equipment, audio products, personal health devices and creative tools. The line-up unveiled at the technology show includes new Soundcore AeroClip 2 Pro open-ear earbuds, Space 2 Pro over-ear headphones with a battery life of up to 60 hours, and Liberty Buds 2.
The company is also entering the sleep technology market with Sleep 4 and Sleep 4 Pro earbuds, which use photoplethysmography (PPG) to track heart rate and heart-rate variability. SleepLab and SleepLab Pro speakers are designed to combine a night light with radar-based sleep monitoring.
Other new Anker-branded products include the MagGo Power Bank 2 Pro, offering Qi2 wireless charging at up to 25W and active cooling, as well as the Laptop Charger Pro, which can identify a connected laptop and adjust charging to support battery health.
The MagStand Charging Station features a 25W Qi2 charging pad, a retractable USB-C cable and a second USB-C port.
Anker for Home products
Anker for Home will bring together security, robotics and home-energy products. Among the announcements is MindBase, a local artificial-intelligence hub intended to manage smart-home devices.
Several products retain a link to Eufy in their names, including the Eufy TrackLight Cam S1, which combines an auto-tracking light with a 4K telephoto camera, and the Eufy Robot Vacuum Omni E35, which has a self-cleaning roller mop, reduced operating noise and claimed suction of up to 35,000 pascals.
Anker also unveiled the Video Doorbell S4, offering a 180-degree panoramic view, and the Robot Lawn Mower S2 Max. The mower is designed to tackle steeper slopes and cover areas of up to 15,000 square metres, with a European launch planned for May 2027.
The rebranding will happen progressively as new products are released. Existing devices will move to the Anker branding over time, although some packaging and product names will continue to display both Anker and the former brand names during the transition.
The announcement coincides with the opening of Anker’s first retail shop, which is due to open in Berlin this weekend.
